Chaim Sinai Orbach is the president and CEO of CSO Radio in Lakewood, New Jersey
I sell and install vehicle electronics and accessories, anything from remote car starters to live-streaming 4G camera systems to mobile communication systems to digital video recording to safety sensors and more for company vehicles, and smaller-scale options for private individuals as well.
We want to make families’ lives — in their cars — easier, safer, and more enjoyable. People spend so much of their lives in their cars, and something as simple as an inexpensive phone mount can make a huge difference. Some more examples: Many people live — and park — in the infamous “ches”-style development; having a backup camera gets rid of the guesswork and makes the heart beat a little softer when backing up. For a family going on a long drive, not having a working stereo can make for a very unpleasant trip. People spend a fortune on car insurance, but then find out the hard way that in an accident, they’re guilty until proven innocent by their insurance company; with a relatively inexpensive dash camera, the value of a car insurance policy increases many times over.
It’s definitely adding a seat to a minivan. Many people with a seven-passenger minivan find themselves needing an eighth seat somewhere down the line. We can install an extra “jump seat” with a seatbelt between most existing captain chairs — it’s a safe option when you need another seat but can’t justify buying new van.
Local families’ cars and vans, and commercial vehicles, too — anything from ice cream trucks to double-decker buses, even boats. That’s what keeps the job interesting! For companies whose core business relies on vehicles and drivers — food distribution, supply delivery, school bus, senior transportation — some of the biggest expenses involve losses that are considered “the cost of doing business.” Our services help mitigate these losses from drivers wasting time, trucks left idling for no reason, careless or avoidable accidents, frivolous accident claims, merchandise damage, and more.
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