Entrepreneurs share their secrets for thriving through COVID-19
In the 1850s, Levi Strauss opened a branch of his family’s dry goods business out West. As the legend goes, he and his partner looked at the miners, ranchers, cowboys, and railroad workers populating the Western states, and saw a need for more durable clothing. Blue jeans were born.
While blue jeans moments are rare, successful entrepreneurs share Strauss’s understanding that it’s not about the quick buck you can make today from Clorox wipes, but about anticipating the long-term needs of an ever-changing world. Nothing in recent history drives home that lesson like the coronavirus.
The pandemic that paralyzed world trade, travel, and industry has hobbled a staggering number of businesses. But the news it not all bad. With tenacity, creativity, and help from Above, many entrepreneurs succeeded in meeting the COVID challenge. Here, five individuals share their experiences — and the takeaway lessons that can help you craft your own success story.
Coronavirus taught David Weiser, a 31-year-old Satmar chassid from Boro Park, that he could swim upstream.
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