A family friend recently lost her wallet containing credit cards cash driver’s license and other crucial papers. In great distress she dutifully called all the credit card companies to report her loss. One of them the US–based Visa credit card listened very sympathetically to her plight and canceled her card. Then the agent added: “We are really sorry about all this and so we are going to grant you a $25 credit just to share in your misery.”
Our friend then called her major Israeli bank which shall remain nameless. They too agreed to cancel the card. And the agent added: “There will be a 50 shekel cancellation charge.”
Now before jumping to conclusions that Americans are kinder and more sympathetic than Israelis bear in mind that the Israeli agent was simply carrying out his bank policy as his American counterpart was carrying his bank policy. The real question is: why is one country’s bank policy so much more generous than that of another country?
Several suggestions: The difference is the difference between competition and monopoly. In America banks vie for customers and do all in their power to attract and retain them. There is free checking and fees in general are kept to a minimum. Because of competition American banks want to preserve their good name and reputation (and get favorably mentioned in magazines like Mishpacha). InIsrael banks big money and government are virtually synonymous. It is no wonder thatIsrael charges the third-highest banking fees in the world. Many Israelis are charged even when they deposit money into their own accounts. Simply to talk to a bank teller is to engender a fee. Israeli banks enjoy virtual monopoly status and they can do basically as they please. Since there is little competition why worry about silly things like public relations?
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