A sales rep-turned-actor, on-screen graphics, and a video-within-a-video highlight a commercial kitchen supplier’s new approach to customer service
Pinny Frieder, director of e-commerce at Culinary Depot, reached out to our office for a quote. In a brief intake call with our office manager, he explained that they had been selling commercial kitchen products for several years, so their business model was to simply take phone or website orders and then ship the equipment from their warehouses. But recently, Culinary Depot had opened a supercenter in Monsey to allow for a more interactive experience, and they wanted a marketing video. Their idea was to show footage of the store as well as narration about what they offer to play on the company website.
When senior production manager Moshe Niehaus called Pinny back, it wasn’t simply to provide a quote and arrange logistics.
“Why do you want to make a video?” he asked bluntly.
The question took Pinny by surprise.
“You know, to help promote the supercenter, like I told your office?” Pinny replied.
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