As the years pass, there are some numbers in our consciousness that stand out on their own. Eight accounts, from one to eight
Project Coordinator: Rachel Bachrach
ONthe kitchen shelf just above my sink, among a clutter of prescriptions and pens and pins, sits a bright green mug with a white strip across the bottom. The text in the white strip reads “Green Pantone no. 376C.” That refers to the Pantone number — a universal color code used by printers and graphic artists — of the mug’s bright green hue.
This mug is a decade-old birthday gift from my coworkers at the Jerusalem graphic design studio where I worked for over seven years. Even though the owner, Ben Gasner, has since retired and we’ve all moved on, the mug still reminds me of what I learned working under my boss Ben: Precision, attention, and detail, in all areas.
On my first day in Ben’s office, I was instructed to prepare a project for the final printing. It was a fundraising ad for B’ezri/American Friends of Yad Eliezer, and it was just about done, save for a few minor text corrections. We had received a printed proof of the ad that morning, and Ben stood there looking at it as if through a magnifying glass. He turned the sheet this way and that, peering at the colors and images in the studio light.
I opened the raw file on the computer. Ben stood behind me, looking at the screen as I lowered and raised the tint of a blue bar of color across the page. I moved the slider to the right.
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