Don’t Mind the Mess… and Other Erev Pesach Mantras and Miracles

Behind the Blowtorch

Sammy and Noam Sonnenberg of Pristine Kosher

Sonnenberg brothers Sammy and Noam never planned to open a kitchen kashering business, but when Covid changed so many people’s Pesach plans, they found people desperate for help with their kitchens. The cRc-approved business began in the Gourmet Glatt parking lot, with the brothers finding customers among the shoppers there. Today, Pristine Kosher services over 1,000 kitchens a year across the US, Toronto, and Israel.

Inside a Thousand Kitchens

We see EVERYTHING across the entire spectrum, from the very frum to the barely religious people who still want to keep things kosher for Pesach. Some people hire us because they’re very machmir and want everything done to the highest standards, and others hire us just to be yotzei and don’t seem to care what we do as long as they can say it was done. (Obviously, we follow halachah, no matter what.)

We serve communities anywhere that there are erlich bochurim and avreichim willing to pass our rigorous certification and standards. We don’t hire anyone we wouldn’t trust in our own kitchens.

The truth is, we’re living in a chitzonius society and people are very concerned about public perception. In most houses we kasher, people work hard to show us that they’re normal. They’re constantly apologizing for everything. But when we come to turn over the kitchen, everything is actually ready. The house is spotless. The kids are curious — quietly peeking through the kitchen door, captivated by what we’re doing. We’re the entertainment.

I’m sure it’s much less crazy than the mom of the house imagines it is.