LIFESTYLE Issue 1073 · August 6, 2025

Fitness IQ: The Motivation Myth 

Why you’re not exercising and how to start

Fitness IQ: The Motivation Myth 
You know it’s good for your physical and mental health, but exercise just isn’t something you do. Just thinking about it makes you tired.

IF this sounds like you, you’re not alone. Less than half the adults in the United States meet the recommended requirements of physical activity necessary for cardiovascular health. It’s pretty much the same for strength training.

Yet, two hours of exercise per week prevents 30 percent of illnesses, improves quality of life, and increases lifespan. So why aren’t more people doing it?

In order to answer this, it helps to know what motivates people to exercise. If we were able to figure out what gets people moving, we’d be able to tap into that motivation and convince more people to become more active.

Researchers in Tel Aviv found three primary motivators:

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