You’ve spent ages assembling the perfect Purim costume. But who designs your children’s wardrobe every other day of the year? Come with us as we track the complex development of frum children’s clothing from conception to hanger.
“Designing for our frum world involves looking for the outside trend and refining it for our community” says fashion designer Mrs. Silky Rosenberg owner of Frills & Freckles a children’s and women’s clothing company in New York. In other words it’s not so much setting the trend as translating the styles already on the market to fit the frum community’s particular needs.
To get ideas for her designs Silky is always looking at what people are wearing. She’ll hit upscale stores in Manhattan to see what’s in as well as trade shows.
Mrs. Yiddes Miller owner of Headlines an accessories store selling hats gloves scarves and special-event hair decor in Boro Park and Williamsburg clearly has fashion fever — a good thing when you need to work on new fashion lines every season.
“I feel like I’m captain of color war for 30 years!” Yiddes says. “Every few years I have to reinvent myself and come up with new ideas. People aren’t interested in buying something that was in a few years ago. I’m constantly on the lookout for what’s new. I’ll notice an afghan at a high-end store in Manhattan and my antennae go up. I’ll think How can I recreate it as a knit scarf?
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