From cute cartoons to happy humans, food mascots cheer on cereals, rice, and snacks. Let’s look at some of the best food mascots out there,Food Mascots,From cute cartoons to happy humans, food mascots cheer on cereals, rice, and snacks. Let’s look at some of the best food mascots out there
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For decades major food companies have been using mascots of all kinds to promote their products. Somewhere along the line someone realized that sticking a picture of an animal or character on the package gets the product selling like hotcakes. From cute cartoons to happy humans food mascots cheer on cereals rice and snacks. Let’s take a look at some of the best food mascots out there.
Some of the most beloved food mascots are the ones we see first thing in the morning on the breakfast table. Virtually every kids’ cereal has a mascot cheering it on. How many cereal characters can you name off the top of your head? Ever wonder how they got onto the cereal box in the first place?
The very first cereal mascot was Sunny Jim a well-dressed gentleman with a top hat and cane. He became the face of Force a cereal that was the fave in the early 1900s. Force had been represented by a gang of manly men wrestling with chains but buyers didn’t buy it. Literally. Clearly something had to be done to bring sales up. In 1901 jingle writer Minnie Maud Hanff and artist Dorothy Ficken created a sad-looking character called Jim Dumps who miraculously became all smiles after eating Force cereal and dramatically transformed into Sunny Jim. Hanff wrote catchy jingles to tell Sunny Jim’s story which were printed in newspaper ads. People loved Sunny Jim so much that sales of Force went through the roof. Other companies quickly created mascots for their own cereals and that’s how mascots became a vital part of the cereal industry.
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