Our longtime advertisers have seen changes of their own, with seven of them sharing their thoughts and experiences
The Agudah has to communicate with both the frum and secular worlds in ways that we could have never imagined 20 years ago. With the growth of new media and methods of communication, we’ve had to pivot to reach people where they are — in print and electronically — while maintaining our high standards. It’s a balance, and a constant effort.
I think we are a lot more focused on researching what people want. These days we’re releasing what the market says they are looking for, instead of developing products and then pushing them through.
We started out as a deep discounter, and were a bare-bones, cash-and-carry type of place. But nowadays, people’s lives are hectic and the world has more of a convenience mindset, so we’ve changed to meet that need. Delivery is now a big part of our business, and we bought the building next door a few years ago in order to be able to provide customer parking.
Twenty years ago we were a store that sold individual furniture, but today we are a full-room design experience. We create ideas and entire rooms. We’ve also gone from doing design with pen and paper to doing everything digitally.
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