Givers at Heart

He put down some cups and moved his chair to the edge of the desk — less of a barrier, less formal.

“First of all, I want you to know that you’re at the right place,” he said. “You live in Beitar, Givah Alef, right? So you probably know at least four families we’ve worked with. And all of them, baruch Hashem, had a lot of hatzlachah.”

In his mind he ticked them off: Fried, who needed that expensive procedure for his special-needs baby. Morgenstern, a fire left them with almost nothing. Blum, the mother who collapsed a month before her oldest daughter’s chasunah. And Azoulai, the one who’d signed as a guarantor for his friend’s loan and was about to lose his house. All those campaigns had gone well.

Back when he’d started three years ago, Motti could only count off a handful of successful cases, but at this point he was considered the best in the business. And it took real talent to succeed in this line of work: besides the financial and logistic technicalities of dealing with the fundraising forums, the banks, the legalities, he also had to build a storyline that would grab people, and get it written up nicely.