We’ve done portrayals of emergencies, and one of our biggest struggles is making sure everything feels realistic
“We want to create several videos for a fundraising campaign,” Meilech Esterzohn, recently appointed CEO of Hatzolah of Central Jersey, said on our conference call.
His vision for the clips was to showcase several actual emergency calls, with the goal of highlighting the importance of Hatzolah’s lifesaving work.
“Do you think those will make good fundraising clips?”
Senior production manager Moshe Niehaus replied with the first question we always ask on calls like these: “Why does Hatzolah need money? I think we all understand the importance of the organization, but for people to donate, they also have to be convinced that their money is important for the cause.”
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