Why agonizing over images and titles is very connected to what we do
Yom Tov season is a busy time with lots of work and little sleep. The editor replied: “Can we just leave it? I’m fine with it as is. You’re aiming for a sort of perfection that isn’t connected to what we do at all.”
If I were a psychiatrist, I could probably spend a session or two analyzing the exchange. Maybe I could even write a paper about perfectionism and professionalism, micro-managing and avoidance in the workplace. But I’m no psychiatrist. Instead, I’d like to explain why this agonizing over images and titles is actually very connected to what we do.
When we plan our weekly magazine — and certainly when we plan the Yom Tov editions — we don’t just aim to give you some text to read. We aim for an experience that satisfies on several levels. One of those levels is that meeting point between visual and emotional experience.
This means that before our designers work on a piece, someone will verbalize what the piece is about, what mood it evokes, what purpose it serves inside the bigger package — and then together we’ll tease out how that translates into colors, fonts, images, and style.
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