I ’m a typical Main Street business owner with a window-treatment shop. If you ask me most e-mail blasts and mailings are a waste of time. I do them because everyone says I should but I’m wondering if there’s a better way.
Of course I want customers to remember me when it’s time for them to buy a window treatment and I recognize that customer retention is important but do the typical marketing devices work? I unsubscribed from seven business lists this week alone! Am I the only one? What’s the right way to go about retaining customers without costly ads or annoying e-mails?
More Than Just Words
Joe Apfelbaum is the CEO and co-founder of Ajax Union a digital-marketing agency based in Brooklyn. He is also a public speaker certified Google Trainer and published business author.
Why does a customer choose your business? Is it because you have the best prices? What if another store opened up across the street with lower prices? Would they still come to you? When I speak to successful business owners time and again I hear that the best customer is a happy one who comes back and refers his friends.
