Off to the shoe store goes every mother whose husband has bein hazmanim. She takes along every one of her children who has two feet, including the baby who is bound to start walking within a year, because, hello, 40 percent
Question: How does a good Jewish mother know that her child needs new shoes?
Answer: Coupons.
I
t’s a beautiful thing, those coupons. It shows how much Klal Yisrael is machshiv Torah. It shows an appreciation for avreichim who sacrifice every day of their lives to answer a higher calling, to serve as a pillar that keeps the world upright. And for their wives, of course.
Getting a 40 percent discount on shoes is definitely a treat, especially for large families whose members all coincidentally go up a size in the same one week that the coupon is valid. And that week is the first week of Nissan, a time when Jewish mothers worldwide can think of nothing more enticing than spending an entire day in a shoe store.
But 40 percent? (One pair per kid, not valid for sale items, not to be combined with any other offer…) Who can resist?
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