"None of us can free prisoners from the Soviet gulag...as Rabbi Greenwald did. But we can all borrow his rose-colored glasses"
In her always enlightening Screenshot column, Shoshana Friedman wrote about cover images, specifically about a staff member who felt that covers with pictures of gedolim don’t sell magazines.
I found myself applauding for her conclusion. Please don’t change. There is enough hero worship out there for politicians and celebrities, and we need to hold on tight to our mesorah about where true celebrity lies.
As hashgachah would have it, the wider American yeshivah world had an “off-Shabbos” this week, and the boys were home for Shabbos. My son came home with five friends who live out of town, so they joined us for Shabbos. I was gratified to watch them devour the magazine and discuss Rav Elchonon in depth, as if he were a popular rebbi. They saw me watching, and one of the boys explained, “We hear his name three times a week, so this makes him all the more real to us.”
The “men with beards” on your cover continue to teach us, their relevance proven a million times each day. Please, please don’t change.
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