Marketing Revitalized

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hen businesses are looking to promote their product, they often want to go the creative route and stand out from the competition, and at the same time, produce something that is true to their brand. Mika Kayt is the founder of Outgage, a B2B marketing company that works on direct-mailer campaigns for companies like Google and Zendesk. Outage launched five years ago and has developed through true iteration and innovation. Tech and start-up expert Hillel Fuld sat down with Kayt to consult on ways to take her business to the next level.

HILLEL: Let’s kick it off. Tell us who you are and what you do.

MIKA: I’m Mika. I’m the CEO of Outgage, which is a B2B marketing company. You could think of it as the Mailchimp for direct mailers. Marketing is the growth engine of all companies — they need to get to customers, but it’s really difficult to cut through the digital noise these days. We’re not opposed to digital marketing, but we do understand that there are more engaging ways, and they’re not necessarily online. Offline, there’s a whole world called “direct mailers.” Direct mailers could be flat, like postcards and flyers, or they could be dimensional. Dimensional mailers are more like gifts and packages that people really love to receive, especially if they don’t feel too bribey or cheap. We help our customers get to their potential audience in a fun and engaging way through these mailers. We connect their direct mailer efforts to the digital world, where their recipients go to a landing page, do some call to action, and get full visibility of the whole funnel, like they’re used to in other marketing channels.

HILLEL: So if that wasn’t clear, we have a serious marketer on our hands here. You’ve been working in marketing for a number of years, but the bottom line is that there’s nothing quite like getting something physically shipped to you from a company. Where is your business located right now?