LONG READS Issue 1030 · September 25, 2024

Master Your Mission   

Rabbi Shaul Rosenblatt trains the most distant Jews to embrace their blessings

Master Your Mission   
Photos: Mendel photography
Rabbi Shaul Rosenblatt, founder of Aish UK and popular educator and author, has been involved in kiruv for decades, but these days, even unaffiliated Jews have begun asking questions about their core identity. After facing his own crisis, learning how to find the good even in the most challenging situations, and penning Why Bad Things Don’t Happen to Good People, he’s inspiring a generation to latch onto their blessings, even when things look dark

Why the Jews? That sounds like a question many members of the Tribe would prefer not to answer, especially for those who are doing their best to be just like everyone else in the world. It’s a question about age-old anti-Semitism, but it’s also a question with a positive answer: Why the Jews? Because Jews have a mission in this world. And Rabbi Shaul Rosenblatt calls for those in his orbit to discover what that trust is and embrace it.

Rabbi Shaul Rosenblatt, popular author and podcaster, founder of Aish UK, the Tikun organization, and currently director of the Rabbinical Training Academy, has been involved in kiruv for decades, but there was probably never a more defining moment for his outreach groups than October 7. Suddenly, even unaffiliated young people began asking existential questions about their very core identity.

At a recent event to address this complex and sensitive topic, Rabbi Rosenblatt asked the audience — made up of frum Jews, secular Jews, and some non-Jews as well — to consider why anti-Semitism, with its age-old history of expulsions, persecutions, and massacres, is a hatred that’s had greater longevity and intensity than any other, is universal, and is generally irrational.

Is it because Jews are wealthy? Because they’re different? And if it’s because they supposedly killed the Christian deity, then why do Muslims hate the Jews?

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