It seems Microsoft has had enough with bravery and is going the brute force route
There’s an old Internet joke that goes “If Internet Explorer is brave enough to ask if it can be your default browser, then you’re brave enough to…”
It seems Microsoft has had enough with bravery and is going the brute force route. Coming with Windows 11, Microsoft is making it more tedious and difficult to change your default browser from Edge to anything else. Maybe it would be better — braver, even — to figure out why most people use Chrome?
Microsoft is raising the subscription fee for both Microsoft 365 and Office 365, effective March 1, 2022. The rate increase per user will be between $1 and $4 a month, depending on the plan. Doesn’t sound like much, but if you have many employees, it can add up. It definitely adds up for Microsoft; analysts predict they can make up to $5 billion — yes, billion — on these price increases.
It’s a big, bad tech world out there, and companies large and small with reputations to uphold should be concerned about brand safety —keeping a brand “safe” in all environments, making sure ads don’t appear on sites or next to content that is contrary to a firm’s values. For companies advertising in analog, a clear conversation with the advertising sales rep is enough. For those advertising programmatically online, it’s vital to set up safeguards to ensure your brand only appears where you and your customers are happy to see it. You really don’t want your baby shampoo ad appearing next to current political news coverage, do you?
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