LIFESTYLE → ENDNOTE Issue 1003 · March 13, 2024

Mood Mix with Chaim Weiss

24Six Music, a game-changing product that lets you enjoy all your favorite music and remain Internet-free

Mood Mix with Chaim Weiss
Imagine streaming music without an internet connection. That’s why Brooklynite CHAIM WEISS left behind his electronics business and instead devoted himself to creation of 24Six Music, a game-changing product that lets you enjoy all your favorite music and remain Internet-free

 

HOW IT WORKS

24Six is a subscription service that can be accessed on our own dedicated devices, or on any smartphone or the web. Users pay a monthly subscription fee, and artists are paid every time someone streams their songs. Our family player and solo music-only MP3 are closed systems, making them completely worry free, and they can be used totally offline, with an internet connection required only once a month.

WHY I BUILT 24SIX

For my kids and yours. As mine were getting older, they wanted to stream music, and as I have some experience in creating apps, I figured if no one else was doing this, I’d do it myself. The danger of kids playing music on regular MP3s is that their friends can easily share songs and videos via Bluetooth, often changing file names to mask questionable content. On our app, every piece of content is checked by a mashgiach, and the devices are totally locked, so parents can rest easy. Filters can be customized to your own hashkafos so everyone can stream music to their heart’s content, and no one has to compromise on their standards.

THE BIGGEST CHALLENGE OF RUNNING 24SIX

Spotify, YouTube et al have been around a long time. Although many people recognize that we’re filling a major communal need, habits are deeply engrained, and getting users to be aware of the dangers of Spotify and Apple Music and change their habits is very challenging.

SURPRISES ALONG THE WAY

I’ve learned how passionate and connected people are to music. It’s clear that a lot of people take music very personally, and because it means so much to them, we try hard to supply the best product and the best experience.

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