We all put money into the pushke. But have you ever dreamed of starting a program that would generate tens of thousands, even millions, of dollars for tzedakah?
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Have you ever thought of a great idea for self-improvement? How about an idea other people would want to try too?
Some people come up with great ideas that end up snowballing… turning into a movement that affects other people in their community, their city, even their country. You may have learned about some of these movements in school; others you may have participated in personally. How did they start? Some of the facts will surprise you!
We all try to say brachos, right? Sometimes we have more kavanah than other times, sometimes less. Wouldn’t you feel more motivated to say your brachos out loud if you knew you’d get an immediate reward for it? That’s the idea behind the Brachos Contest, launched in Lakewood, New Jersey.
The contest is the brainchild of Mrs. Sori Berkowitz, whose father-in-law was very ill one summer. “I wanted to do something as a zechus for him,” Mrs. Berkowitz recalls. “I created a chart to encourage children to make brachos, photocopied it, and gave it out to all the neighbors. After my father-in-law was niftar, we got such positive feedback that we decided to go public. We advertised the contest in the local paper, and since then it’s really mushroomed.”
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