Three veteran sheitelmachers answer their most frequently asked questions, giving us a heads-up on upkeep, storage, and other solutions
As soon as she marries, a girl enters into what might just be the most complicated relationship of her life. Custom or brand-name, curly or straight, long, short, highlighted, or ombre, the decisions she’s made in the weeks leading up to this all come together in one climactic moment as she dons her very first sheitel. Then come the questions, doubts, uncertainties; sheitelmacher appointments and urgent alterations; and then anxiety over how to handle this multi-thousand-dollar purchase that needs to faithfully serve the new kallah daily for, hopefully, a good few years.
It’s not just newlyweds with questions on how to get the bangs for our sheitel bucks. We all want our wigs to look beautiful, we want the style to hold, and of course, we’d love to stay ahead of the trend without blowing our budgets on a new piece every year. The experts offer their tips and tricks.
Yocheved Gross has been in the hair and sheitel business for 21 years, specializing in styling hair and wigs for weddings and other special occasions. She recently partnered with Cami Esses to launch hairandblush.com, an online hair and makeup academy with a range of in-depth classes for budding professionals.
Pnina Cohen has been working as a sheitelmacher in northwest London for 13 years. She trained under Elisheva Klein and Noami Hackenbroch, and strongly believes in the value of learning from experts. And of course, for those starting out in the field, to practice, practice, practice!
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