Big Profit,Whether you converted your basement into a store or created your own graphics firm from scratch, you’ve spent hours and hours trying to make your company profitable. But most months, you barely break even. How to take your business to the next level — and start bringing in real profits
For years Chavi Zimman* worked as a graphic artist for a successful firm. But when the economy worsened the company took a nosedive leading to budget cuts and salary slashes.
When Chavi sized up her new work situation she decided to make a change —a big one. With her husband’s blessing she quit her job to open up a graphics business of her own. Chavi who lives in Lakewood New Jersey figured that the advantages of being her own boss and working from home with minimal overhead would offset the disadvantages of having to find her own clients and balance her own books.
So she dreamed up a catchy name for her company created a cute logo and began to advertise. Business started to trickle in with many clients attracted to her well-honed professional skills and relatively low prices.
But as the months went by she noticed something strange … and altogether unsettling. Despite the many hours she was pouring into her business and the hundreds of dollars spent on advertising she was still barely covering her mortgage and other basic expenses. Her income didn’t even come close to the amount she had received at her old firm. Worse the hours she spent cultivating clients just seemed to fizzle out.
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