Seeing Calmin’ Ground’s website finally going live was an incredibly rewarding experience for everyone involved
It was that “Lights, Camera, Action!” moment for Branding Together, with the curtain about to rise on a newly defined Calmin’ Ground. Months of effort and countless man-hours donated to the cause had set the stage for the Branding Together winner to finally step into the spotlight, with the final act, media placement, ensuring that the sensory farm’s messages be heard by a receptive audience, one that would appreciate all that Calmin’ Ground had to offer.
There’s nothing quite like the feeling of having an unexpected package show up at your door — except possibly the thrill of opening it up and discovering what’s inside. With a new name, a logo, and a website that captured their business’s true essence through oodles of images, content, and copy, Yossi and Leah Lowenstein were ready to give the world a surprise gift of their own — letting them know all about Calmin’ Ground. It was time for Branding Together to write its final chapter, formulating a strategy that would tell the people in its chosen demographic all about Calmin’ Ground and the magical moments that awaited them there.
Elisheva Perlman, founder and creative director of the Anelis Group, has seen firsthand just how important it is to identify the proper media channels in order to reach a specific audience.
“Media, in general, is a place that has a lot of different channels that give you the ability to reach different people, and in some cases, there can be a crossover,” explains Elisheva. “We try to hit as many media goals as possible so that a message can really be heard.”
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