T erms to know:
Peloton bike: A high-tech stationary bike — quiet smooth and interconnected — with an HD touch screen that streams live cycling classes taught by expert instructors as well as cycling classes from a library of thousands.
About the Expert
One of the cofounders of fitness company Peloton — which has revolutionized the world of fitness with the “best cardio machine on the planet ” according to Men’s Health — Tom Cortese currently serves as its COO. Prior to Peloton’s start about five years ago Cortese held numerous leadership positions in the tech industry. His passion he says lies in consumer technology.
Rule #1: Invigorate a “sleepy industry” with innovation.
Before Peloton says Tom Cortese the fitness world was “an old sleepy industry with old habits.
“Fitness equipment hasn’t evolved in the last 30 or so years; it’s all still the same big hunk of plastic that you see everywhere.” Since the advent of home workout videos in the 1980s fitness content hasn’t changed much either — “we’ve just gone from VHS to DVD to laser disc.” Even fitness apps use the same formula over and over again.
