This is a win for privacy. Who would have thought it would come freely from Apple?
Apple finally came through with their iOS 14 updates. Now users are asked whether they allow an app to track them or not. So far the opt-in rate is at 5%, which means that all those retargeted ads you used to get are likely to decrease. That also means you may be feeling less tempted, and ultimately buy less. Additionally, your spouse won’t see an ad for the gift you were considering for them when they log on to the computer after you. This is a win for privacy. Who would have thought it would come freely from Apple? Maybe they’re just trying to annoy Facebook, which is hopping mad over it.
Losing the ability to track and target a large portion of leads is quite a blow to the marketing industry, or really anyone who utilizes digital marketing. Segmentation and retargeting is part of marketing 101 and it makes companies a lot of money. But while a big tool in their box has been removed, don’t worry, marketers are creative people — they’ll come up with some other brilliant way for you to buy more Nest Diffusers.
Amazon is installing surveillance cameras in its fleet of vehicles to monitor driver’s behavior and ultimately encourage safer driving habits. This sounds like a good thing if you’ve ever driven in proximity to a Prime delivery truck. Drivers say, though, that they might drive safer because of the cameras, but that may come at the cost of productivity; you don’t deliver 275 packages a day by fully stopping at every stop sign. In a world that runs on two-day Prime shipping, how will safer drivers affect your bottom line?
Chuck Geschke, creator of the ubiquitous PDF, passed away in Los Altos, CA, at the age of 81. He and his partner were working at Xerox when they developed the technology, but Xerox said it would take several years to develop and debut the software. Feeling they were missing a huge opportunity, the two of them left Xerox and started a company named Adobe. The rest, as they say, is history. If you ever forgot to save to PDF when you sent off drafts, or muttered under your breath that you had to pay to properly edit one, now you know who to thank.
Create a free account to keep reading.
