It’s a little scary how quickly I will hit the “I agree” button just to make all that contractual verbiage disappear
If I were trying to encourage people to read some truly important but utterly boring block of text, I’d start by announcing an e-contest hidden within the copy. (Congratulations! If you have read this far, text SNORE to…) That ought to keep people scrolling.
But I digress. And maybe I’m not a good sample subject. Because as much as I enjoy the art of the written word, my eyes glaze over when I encounter technical or legal writing. At my first computer job, my mentor handed me half a dozen three-inch binders, detailing the inner workings of whatever computer operating system was in vogue 30 years ago. Perhaps it was that technical overload that left me traumatized for life.
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