“You had the big meeting. How do you follow up on that deal or prospective client?”
During the meeting, I get a good sense if the client is going to sign or not. If I’m confident the answer is yes, I essentially start working for “free” to give them a flavor of what it’s like to work with me.
For example:
If they post content, I’ll message them with advice on what to improve so it’ll get more engagement.
If there’s a relevant breaking news story, I’ll send the article to them, telling them to add their opinions and share it with their audience.
Sometimes I’ll even write one to two LinkedIn posts based on our discussions and tell them to test it.
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