The    J        Factor

Do you know what that means? You may or may not but chances you’ve received e-mails with the letter in place of the traditional smiley emoticon☺.The reasons are vague but it has something to do with Microsoft’s code-reading from other systems or maybe not but anyhow for some reason the well-intentioned humorous sign-off often shows up as the letter J.

So get this; a new report says that there’s no reason to fix it since apparently people have come to associate the letter J with the smiley-face to the point that it has the same effect on them.

Effect on them? How does that work?

I was thinking about this last night when someone said to me “I hope Mishpacha isn’t going to do their traditional Purim spoof since given the horrific world events — the tragedies in Japan and closer to our home our own brothers and sisters Hy’d in Itamar- it isn’t the time and place.”

The Mishpacha Purim issue and the spoof section has become something of a tradition and it’s always fun to work with the creative and talented editors and writers and trying to parody the voices and tones of our columnists.

Continue reading with Mishpacha.

Create a free account to keep reading.

Everything you need to stay close to Mishpacha.