Marketing whiz Shlome Steinmetz brings his storytelling savvy to the HASC concert
From writing for some of the most popular Yiddish-language weekly magazines, to revolutionizing the way chassidish summer camps are run, to help create what these boys know best — the hugely popular “Interen” series of Yiddish productions and videos, Shlome is the behind-the-scenes mover and shaker for so many things in their lives.
Those Interen Yiddish productions have changed the face of modern Yiddish entertainment for kids. What started a decade ago as a small Chol Hamoed play in the FDR theater with 900 seats, quickly grew into a series of professional productions under the “Steinhaus” production label founded by Steinmetz and his partner Lazer Neuhausz. Lazer was actually the originator of the Interen plays, and together they raised the bar for quality, state-of-the art production of Yiddish entertainment.
But for energetic, forward-thinking Shlome Steinmetz, it didn’t end there. Today he’s owner of the Pivot Group, one of Brooklyn’s largest marketing firms, and has morphed into a top-of-the-line event producer — as anyone who will be at the 36th “A Time for Music” HASC concert next week will surely see in real time.
Shlome’s first experience with HASC was in the summer of 2019, when he organized a concert geared to the heimish, chassidish crowd. It was an exclusive men’s event at the Prospect Theater called Musical Journey, featuring Lipa, Ari Hill, Motty Steinmetz, Shira Choir, Freilach Band, and Beri Weber.
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