LONG READS Issue 843 · January 6, 2021

Winners & Losers of the Apple App Market

Apple just slashed its commission for apps making a million dollars or less from 30% to 15%

Winners & Losers of the Apple App Market

 

Tech Wire

Winners & Losers of the Apple App Market

Winners

98% of Apple app developers: Apple just slashed its commission for apps making a million dollars or less from 30% to 15%, potentially bringing in significantly increased revenue for the same work. Don’t worry, Apple hasn’t suddenly become more benevolent; most experts view this as political and legal maneuvering on Apple’s end as they face antitrust lawsuits.


Losers

The 2% of app makers who are still raking it in under the current commission rate. There are those concerned that this commission cut may disincentivize app developers that are nearing the threshold, but the number of developers in that category is miniscule, only .4 percent of iOS developers. But there’s still a chance, so we’ll count those app developers as losers.

 

Startup of the Month

Curative — This startup is super young, not even a year old, and in classic startup style, it’s already pivoted and grown. It’s all to your benefit: Originally launched as a biotech startup with the intention to develop a test for sepsis, they quickly shifted once COVID hit. Seeing the demand for and lack of COVID tests, they developed an oral swab test that can be administered at home and dropped off at their many drop-off locations for processing. They’ve also partnered with the city of Los Angeles to make testing free and available to anyone. The company currently has 872 employees. They acquired KovaLabs in May and are looking to scale, with the goal of processing one million COVID tests weekly.

 

There’s an APP for that

Hills & Markes launches app! The 114-year-old wholesale distributor of janitorial, food, packing and office supplies really has their customer in mind with their new app. Realizing that many of their customers may be in basements, freezers, or other places with poor cell service while they’re checking their inventory to place an order, they’ve included a feature that will preserve the order and submit it once the customer has better reception.

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