Hashem decided to create you, and that the world would be incomplete without you— with all your skills, abilities, and strengths, as well as with all your flaws, weaknesses, and shortcomings
What: Ari’s responsibilities include content management for 40 skilled nursing facilities and rehabilitation center websites, social media activity, online review tracking and reputation management, press releases and corporate communications. Prior to making aliyah, he was the VP of sales and marketing for an HR company, CPE HR, Inc., and was retained as director of marketing after moving to Israel. About five years ago, he moved over to Windsor, when a more significant opportunity arose.
Where: Born and raised in Elizabeth, NJ, Ari went through, as he calls it, “the regular Modern Orthodox high school and gap year track.” At Yeshiva University, he majored in speech and communications, with a focus on public speaking. He then married Aliza (née Samson) in 1994, and relocated to her hometown of Los Angeles. Eight years and three kids later, they moved to Eretz Yisrael. They bought “on paper” in Ramat Beit Shemesh, where they still live today, and were blessed with another son and daughter.
Why: A year-and-a-half ago, Ari and I went on a snowboarding trip together, and I was so impressed with his commitment to learning, minyan, and family that I felt I had to get to know him better. And as I did, I became even more inspired by his constant positivity, passion for Eretz Yisrael, and his full, non-negotiable morning seder. When he started creating exercise videos for frum men stuck at home during COVID, I knew we had to feature him, but when I asked for an official interview, he was genuinely shocked. But his innate humility is just another part of his inspirational profile.
I went to Yeshiva University and majored in speech and communications. My dream was to go into broadcast journalism or producing news documentaries. When I got married and moved to Los Angeles, I was excited about the media opportunities. I got my first job working with a television production company, only to learn the seasonal nature of the industry meant working for a season, and getting laid off until the next season. Realizing I didn’t have much of a future in the industry, my father-in-law, a successful entrepreneur and businessman, offered me a sales job in human resources. I’ve always been comfortable speaking in public and to people I don’t know, so while I had never thought of a career in sales and marketing, when my father-in-law offered me the opportunity, it wasn’t my plan, but it felt like a natural fit.
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