“Rejection is Hashem’s protection”
Carlos Wigle, award-winning creative director at McCann, perhaps the most iconic advertising agency in the world.
As VP Creative Director at McCann in New York City, Carlos currently oversees all creative for MasterCard’s global brand communications. He has won nearly every major national and international advertising award for his work on brands like Microsoft, Google, Budweiser, New York Lottery, Tropicana, ExxonMobil, Reebok, National Geographic, and Xbox.
Originally from Poway, California (see his incredible story), Carlos now lives in Woodmere with his wife Sara, son Asher, and Mastiff puppy, Ber.
With his work on some of the biggest advertising campaigns for the world’s most respected brands, Carlos is definitely one of the most creative minds in the Jewish world. But two things about him impress me even more: First, he is openly proud of his Judaism, always wearing his (big!) kippah at work and garnering the respect of his colleagues and clients. (On LinkedIn, he describes himself as “the only Irish, Mexican, Orthodox Jew in the world!”) And second, he has incredibly deep emunah in Hashem, as you’ll clearly see from this inspiring interview. Ever since I met Carlos a couple of years ago, I was eager to share his story. And when he told me his story about Poway, I knew that now’s the time.
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