"You’re only limited by how big you can dream"
Who Talia Mashiach, founder and CEO of Eved, a high-growth start-up revolutionizing the $650 billion event industry.
What Eved provides a software and payment platform for large enterprises (including Dell, Gap, and Allstate) to process invoices for conferences they host, thereby gaining real-time transparency into company-wide expenditures. The visionary behind the product, Talia raised $24 million in venture capital and oversees 49 employees in her US and Europe offices (and soon-to-be in China!).
Where Talia and her family live in Chicago, where she is active in her community. She is on the board of the Illinois Holocaust Center and Chicagoland Entrepreneurial Center, and a member of the Young Presidents’ Organization. She’s also been coaching girls basketball for ten years (with the JCC, Chicago youth organization Madraigos, and her daughter’s day school), teaching girls from a young age to be leaders — on and off the court.
Why While I often get suggestions for column interviewees, it’s rare to hear the same name multiple times. When several friends encouraged me to profile Talia, I dug deeper — and instantly learned why. In the professional world, Talia has gained much recognition: on Crain’s Chicago’s Tech 50 (the second year in a row); a finalist for the Midwest region for Ernst & Young’s 2018 Entrepreneur of the Year; and induction into the Chicagoland Entrepreneurship Hall of Fame. At the same time, she’s a sought-out speaker for numerous Jewish organizations, demonstrating that you can be a frum woman with a traditional role in your home … and a successful entrepreneur and CEO.
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