Prepare original content appropriate for Chanukah, but even more important, in a style suitable and entertaining for all ages
In this case, we were our own client. I launched Yidly because for some time, I’ve been thinking about this void in the frum market for wholesome family entertainment. We envisioned a platform that would have not just videos, but videos that can be enjoyed by all ages together, with an interactive or educational component. The challenges in creating such content is figuring out what material will be enjoyed with the whole family — and will appeal to all frum communities.
For the first program, to launch Chanukah, we settled on three performers: speaker Rabbi Yechiel Spero, storyteller Rabbi Yoel Ferber, and game show host and producer Boruch Perlowitz.
We gave them all the same mission: Prepare original content appropriate for Chanukah, but even more important, in a style suitable and entertaining for all ages. All three of them are masters of their crafts, and they didn’t need much direction from us to come up with material.
The next step was for us to take their presentations to the next level with visuals, animations, and sound effects, giving viewers of The Chanukah Program a complete entertainment experience.
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