Tefillah is an art. Much like dancing or drawing, it must be practiced and honed to maintain its edge
Two clothing stores opened for business. Both proprietors invested in similar décor, both stocked the racks with identical merchandise at similar price points. Ostensibly, both had an equal chance of succeeding.
One proprietor arrived would arrive early and circulate through the store, enumerating each piece of apparel slowly and deliberately. Then he’d extinguish the lights and exit the store.
The second proprietor also arrived early. Day after day, he engaged his customers, recommended styles and cuts. He inevitably had to reorder and restock popular designs, while he’d maintain an eye on evolving trends.
What’s the difference between the two stores, both of whom stocked the same merchandise at identical pricing? One is an esek chai, a flourishing business, while the other is an esek meis, an obsolete business.
Create a free account to keep reading.
