Casual studies have shown that people like giving savory mishloach manos more than they like to give sweet. Here’s a super quick but flavor-packed dip recipe for you.
Of course, I know this, I feel it, but it’s not flashing in front of my screen as we plan and execute the pre-Purim issues, so it was a real boost to get that reminder.
Then there are the readers on the other end of the spectrum. The ones who tell me, “Everyone wants to see [fill-in-the-blank] in the magazine.” “Everyone’s bored of [blank] already.” “We’re all over that.” In some ways, it’s the adult version of our kids telling us, “Everyone has it” — code words for “20 percent of my class has it,” just with an adult spin.
It’s refreshing to sometimes move out of “everyone” and hear from the people who appreciate, enjoy, and connect to the content we create in a way that might be slightly different or off the “everyone” track. And to all the representatives of the “everyones” out there, realize that there are many people who give me feedback advocating for their own team of “everyone,” and often, it’s feedback that’s diametrically opposed to yours.
Over the course of a Yom Tov season, we aim to reach all the “everyones,” and those who fall between the cracks too. Because a food section should really be a meeting place for, well, everyone.
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