So, You Want to Be a…Marketing Agency Director

What will I be doing all day?

Marketing professionals research, develop, and implement strategies and techniques to attract customers to their clients’ businesses and grow them further. They do this by monitoring and analyzing market trends, and creating advertising campaigns through multi-channel media, including print, digital, social media, content, ads, and more. The director of a marketing agency will oversee a team that may include a graphic designer, copywriter, web developer, SEO specialist, social media manager, photographer, videographer, and more, ensuring that the marketing strategy and messaging is carried through consistently, efficiently, and successfully.

What kind of schooling do I need?

While no formal degree is necessary, it can be helpful to earn a BA or MA in marketing, business administration, or a related field. However, most training in this field comes from experience acquired on the job.

Do I have the personality for it?

A good marketing executive is creative, original, flexible, and able to think out of the box. They are also skilled communicators, empathetic, and good at listening and connecting with others as well as understanding clients’ thoughts, emotions, and needs. In addition, they need to be organized and have good time management skills.

What can I expect to make?

As business owners, profits can fluctuate greatly, but earning potential in this field is quite large. The head of a marketing agency can easily build himself up to earning over $100,000 within two years, and grow exponentially from there.