After the DC rally, what’s next?
Numbers could be one determinant. A showing of over half a million people will surely be one of the biggest rallies in Jewish history, but contextually, will it stand out? Anti-Israel rallies around the world have been gathering in rapid force with numbers that dwarf any possible counter-rally. Rallies are not unique in American cities or in Washington, D.C. Numbers aren’t enough.
Perhaps the presentations could be a determinant of success? Maybe some great speaker will deliver a version of the “I have a dream” speech, and it will go down in history as an example of great rhetoric. But will the media cover it? There are thousands of rallies any given year, and a historic groundbreaking speech can quickly be forgotten as yesterday’s news. Content isn’t enough.
I would suggest that the measure of a rally’s success is whether or not it reaches its target audience.
All Washington rallies, marches, and large gatherings have one intended audience — the president of the United States.
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