“We want it to be something the bochurim themselves will be excited to share, not a classic yeshivah dinner video”
The bochurim at Yeshiva Nishmas Hatorah have always prided themselves on having a little more personality than the average yeshivah bochur, and we’ve tried to reflect that spirit in the productions we’ve done for them. Now Nishmas Hatorah needed to raise funds to finish their new building, and they hired the firm Consult Write to run their marketing.
“This video has to be something really out of the box,” explained Consult Write’s CEO Chayale Kaufman. “We want it to be something the bochurim themselves will be excited to share, not a classic yeshivah dinner video.”
We tossed around a few ideas. Yeshivah footage music video? Too boring. A rap about the campaign? Different, but too “out there.”
“We can’t lose sight of the fact that it’s a yeshivah,” Senior Production Manager Moshe Niehaus cautioned.
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