PERSPECTIVES → WORLDVIEW Issue 1057 · April 9, 2025

Manischewitz Man

Of all the regalim, it’s Pesach that draws the most inspiration and perspiration from religious Jews

Manischewitz Man
PHOTO:SHUTTERSTOCK/ SHLOMITKOSLOWI

PHOTO:SHUTTERSTOCK/ SHLOMITKOSLOWI

Forgive me, but I can’t help it. Pesach is here, so once again I’m thinking about the supermarket Jews.

You know the type. The ones who don’t necessarily look Jewish, but in the run-up to Seder night, flood the aisles stocking up on Pesach basics.

In America, you might call them Manischewitz Man. You’ll find them in Walmart or Target, browsing the matzah and grape juice aisle, and puzzling over those old-fashioned fake fruit candies. If you happen to meet, they’ll bagel until you know that they’re a member of the tribe.

Being from England I think of them as Palwin People. They fill the trolley with Anglo-Jewry’s time-honored sweet kiddush wine emblazoned with the legend Palwin No. 10.

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