We’re a group of mothers who’ve taken upon ourselves to inform you how so many of your advertisements are offensive to us at this time. You have a full-page ad advertising skylights. Are you aware that our sealed rooms cannot boast skylights? Furthermore, you feature day camps and sleepaway camps, all showing kids having fun outdoors. Our children do not venture outdoors right now and these pictures promote jealousy. Plus, consider the feelings of envy we experience when viewing advertisements for new baby clothes, new kids’ seasonal clothes, new anything, as all our stores are closed! Please note that while we may not be your biggest subscribing power, we’re still a force to be considered and we implore you to take our sensitivities into account when splashing your pages with so many forbidden items.
Sincerely,
MIMs (for the uninaugurated: Moms in Mamads)
While officially the “12-Day War” that prompted that June letter is behind us, the frightening wail of the air-raid sirens isn’t. In the ensuing weeks, there’ve been more incoming missiles from the Houthis, and even Hamas, despite their supposedly decimated state. And, at least to this American-born hysterical female, you don’t simply bounce back from something like Iranian warheads aimed directly at you.
So there are still days when my brain simply won’t work, and can’t engage beyond figuring out what’s for breakfast, lunch, and supper, and the 101 snacks needed to get through the waking day. Plus, the night. But I’m trying to rehabilitate by focusing on the positive. Like the fact that my mamad — my safe room — is now available to host all of my chuztnik guests when Mashiach comes.
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