“I wanted to create new music to fulfil the something deep inside me—the otzar (treasure) in my own heart”
The title track of SIMCHA JACOBY’s debut album, HA’OTZAR SHEBALEV, is the reason he ventured to invest in producing a full music album. The Toronto-born singer, now living in Lakewood, has been celebrating Klal Yisrael’s simchahs for ten busy years as a singer on the wedding circuit. But for him, music goes beyond the nightly gigs.
“I’m a musical person. I connect with music more than just on the dance floor,” he says. “And I wanted to create new music to fulfil the something deep inside me —the otzar (treasure) in my own heart.”
The song “Ha’otzar Shebalev” was composed and arranged by the talented Udi Damari, who has composed many hits. The concept expressed in the simple yet profound Hebrew is that while a person searches the world over for that elusive treasure, always seeking the next big thing, what is of real value can be found right there in his own hearthis uniqueness as a child of Hashem. It’s a message that Jacoby has absorbed as he carved out his own niche as a litvish singer, and is now resonating with so many people universally.
After Succos last year, Jacoby felt that the time had come to put out feelers and start work on his own project. He teamed up with producer Binyomin Schlesinger and dusted off the sheaf of his compositions that had accumulated over the years.
Create a free account to keep reading.
