Advertising Sizes and Specifications

PLATFORM / MEDIA

• PC or Windows is acceptable.
• Macintosh files must be only flat images – EPS JPEGTIF or PDF.
• Accepted media is a CD-ROM or DVD.

GRAPHICS

• All graphic elements (photos and logos) should have a minimum resolution of 300 dpi.
• Place all graphic elements at 100%. (Please do not scale or rotate your artwork in your layout program. This should be done in your illustration or photo manipulation program.)
•  Save all graphic elements as TIFF JPEG EPS or PSD.
•  If the artwork is embedded send the original artwork to accompany the file.
•  Provide all linked graphics.

FONTS

• Type 1 or OpenType fonts are preferred.
• 6-point type is the minimum recommended.
• Provide all fonts (screen and printer files) used in the document.
• Please do not use the stylization palette to bold italicize add a drop shadow or outline your fonts. Doing so may slow output and cause font defaulting. Mishpacha is not responsible for the final appearance if the style palette is used.
• TrueType fonts may be replaced with OpenType fonts. If the font cannot be matched Mishpacha is not responsible for the final appearance.
• Illustrator type should be converted to outlines.

COLOR

• All files must be submitted in grayscale or four-color process (CMYK). A graphic design fee may be charged to convert RGB colors to CMYK.
• Mishpacha is not responsible for final output appearance of colors which have not been converted.
• Spot colors will not print.

PROOFING

An appropriate contract color proof must be submitted for all files. Mishpacha cannot be responsible for final output if a PDF proof is submitted or for incorrect output of an ad unless a contract proof and all files are provided by the client.