Investor Secrets Revealed
F
or the past few years, the world has been hearing about the “death of physical retail.”
As legacy brands such as JCPenney and Macy’s face a steady decline, we’re seeing a transformational shift in consumer shopping behavior away from what we’ve always known, to experiential retail, in which brands bring their products alive through storytelling and design.
As these trends unfold, our company, Ground Up Ventures, formed a thesis around a future of retail that is omnichannel (or integrating different shopping methods, like online, through a physical store, by phone, and so on), on-demand, experiential, and curated. And when we met Matt Alexander, the founder and CEO of Neighborhood Goods, we were excited to discover in him someone with a shared vision for the future of retail. Alexander has the experience and ability to create a retail brand of lasting significance in this evolving landscape. That’s why he and his company caught our eye.
Neighborhood Goods is a new type of department store, featuring an ever-changing space of the world’s most exciting brands, products, and concepts. More than that, Neighborhood Goods is a community, bringing thoughtful people together to shop, eat, and learn through its vibrant physical spaces, editorial channels, events, and in-house restaurants. The first store opened in Plano, Texas, in November 2018, and Neighborhood Goods just inaugurated another branch at New York City’s Chelsea Market earlier this month.
Create a free account to keep reading.
