How hard must we work to safeguard our reputation on channels beyond our comfort zones as frum Jews?
Our magazine is primarily a print publication, and our relationship with our readers is nurtured primarily via the printed medium.
But the world we inhabit is increasingly a digital one, and that means that many people who aren’t loyal Mishpacha readers see our content — whether it’s a feature on the website, a paragraph or two shared on WhatsApp, or a Kichels comic that goes viral.
Every human, and every publication created by humans, makes mistakes. But the digital world seems to harbor a specific hunger for finger-pointing that can be satiated only with outrage. So we’ve found that as our ambit grows wider and our reach more diverse, we’ve also incurred anger, blame, and shaming spurred by digital outrage campaigns calling to Apologize. Right. Now.
This magazine is put out by sensitive, thoughtful people. The specter of hurting people or damaging reputations is the most frightening thing about this job, and we take it very seriously. Every mistake means regret, shame, and lost sleep. It means lots of agonizing and analyzing and reconstructing processes and protocols — and always, lots of davening.
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