TORAH → ELEVATE Issue 1011 · May 15, 2024

Basic Math

You don’t make a penny more or less than you’re supposed to. We hear this all the time, and yet and yet— it’s daunting to live by this knowledge.

Basic Math
In Real Time // Esther Kurtz

You don’t make a penny more or less than you’re supposed to. We hear this all the time, and yet and yet — it’s daunting to live by this knowledge.

I offer an online writing course. The first time I offered it, I had no clue what I was doing. I put an ad in Family First, cultivated a tiny email list, and that was it. The course cost $347. Twenty people signed up. I had no idea how impressive that was.

The course was a success, but I gave each participant feedback on every assignment and was swamped with work. Overwhelmed, I resolved to never format it like that again.

Next iteration, I offered a tiered model with differing levels of support. Sign-ups were split between the lowest and middle tier, with one person springing for the VIP package. Only 15 people registered, so while my workload was easier, I earned significantly less.

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