GREAT READS Issue 934 · November 2, 2022

Captive Audience       

Can you make real money giving an online course? A copywriter shares the pitfalls course creators face, and how to circumvent them

Captive Audience       

At a friend’s request, she began giving art classes to a small group of local women. Their raving feedback made her realize that she loved imparting the magic of what she was doing to others almost as much as she loved to paint. After every session, she returned home on a high, and compelled her bemused husband to look and listen as she excitedly flipped through pictures of her students’ work like a proud mother.

Then Covid struck. She created some beautiful pieces alone in her studio, but some of the magic had dissipated. She wanted her students back. And they wanted her.

“Get on Zoom!” they begged. “It won’t be the same, but it’ll be something.”

Her husband mounted a camera in her studio and Chasya started to teach again. It felt wonderful to back in touch — and the income was nice too.

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