Yumi and Moishy Friedman bring heimish flavor to their Australian enterprise
By David Damen, Melbourne
Yumi and Moishy Friedman started selling fish from a storefront and preparing salads in the shul kitchen in Melbourne. Today they’re sitting on a multi-million-dollar enterprise — who in Australia doesn’t have a container of Yumi’s dips in their refrigerator? While their little business has grown into the largest such product line on the continent, they still see themselves as two simple chassidic brothers just trying to make a kiddush Hashem
Ifirst meet Moishy and Binyamin (Yumi) Friedman in Melbourne’s Adass Israel shul, engrossed in their daily learning session, having cleared their minds of their 200-plus employees at the largest dips factory in Australia and the hundred tons of dips and salads it produces every week.
But I’m not the only one to be surprised. So are many of the business contacts who meet the two chassidish brothers for the first time. And they’re even more surprised when they learn that the little home-based dips business that started in the shul’s kitchen would morph into a multi-million-dollar enterprise.
On the drive to the factory, about a half hour away from Melbourne, Moishy shares about those early days, long before the big dream and how it’s played out in ways they could never imagine.
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