“Obviously, our mission statement and goal remain the same, but we need to find a new way to express them”
This would be Adirei HaTorah’s third year making a grand event; they were calling it The Chazaka. In the past two years, the organizers had asked us to prepare interview-based features, which meant filming gedolei Yisrael and rabbanim from around the globe expressing their admiration and giving brachos to the yungeleit. This part is logistically the most complicated, as all the gedolim have incredibly busy schedules serving the klal, so when we were told they wanted something similar for this year’s presentation, senior production manager Moshe Niehaus hit the ground running.
Moshe had already made some calls and penciled in tentative dates when a different member of the Adirei HaTorah team reached out. He was concerned, he said, because he wasn’t convinced this style was the right approach.
“Let’s be honest, this is the third year in a row we’re having this event. If the crowd feels like the program is copy-pasted from last year, it’s almost not worth having it,” he said. “Obviously, our mission statement and goal remain the same, but we need to find a new way to express them.”
At this point it was about a month before the big day — that doesn’t leave a lot of room for dramatic changes — but we arranged a conference call with the organizers to see if we could reach a consensus.
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